:root{
  --paper:#f3f0e7;--white:#fffdf8;--ink:#15201f;--ink-soft:#45514c;--line:#bfc5ba;
  --signal:#e4f557;--orange:#fa6d4b;--orange-text:#b23a1c;--deep:#11211f;
  --font:Arial,Helvetica,sans-serif;--serif:Georgia,"Times New Roman",serif;--mono:"Courier New",Courier,monospace;
  --max:1400px;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4,p,ul,ol,dl,dd,figure{margin:0}
ul,ol{padding:0}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit}
button{cursor:pointer}
img,svg{max-width:100%}
[hidden]{display:none!important}
:focus-visible{outline:3px solid var(--ink);outline-offset:3px}
.hero-right :focus-visible,.signature :focus-visible,.contact :focus-visible,.footer :focus-visible,.friction-panel :focus-visible,.brief :focus-visible{outline-color:var(--signal)}
::selection{background:var(--signal);color:var(--ink)}

.wrap{width:min(calc(100% - 96px),var(--max));margin-inline:auto}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip-link{position:absolute;top:-80px;left:10px;z-index:1000;padding:14px 20px;background:var(--signal);color:var(--ink);font-weight:700;border:2px solid var(--ink)}
.skip-link:focus{top:10px}
.eyebrow,.mono{font-family:var(--mono);letter-spacing:.05em;font-size:12px;line-height:1.5;text-transform:uppercase;font-weight:700}
.section-pad{padding-top:130px;padding-bottom:130px}
.section-mark{display:inline-block;width:25px;height:7px;background:var(--orange);transform:skew(-18deg);margin-right:12px;vertical-align:middle}
.arrow-up{font-weight:400;font-size:21px;line-height:1}

.btn{display:inline-flex;align-items:center;gap:37px;justify-content:space-between;border:1px solid var(--ink);padding:17px 20px 17px 22px;background:var(--ink);color:var(--white);font-weight:700;font-size:15px;transition:background .2s,color .2s,transform .2s;min-height:56px}
.btn:hover{background:var(--signal);color:var(--ink);transform:translateY(-2px)}
.btn.outline{background:transparent;color:var(--ink)}
.btn.outline:hover{background:var(--ink);color:var(--paper)}
.btn.signal{background:var(--signal);color:var(--ink);border-color:var(--signal)}
.btn.signal:hover{background:var(--white)}
.btn-block{width:100%}
.text-link{display:inline-flex;align-items:center;gap:17px;font-size:15px;font-weight:800;border-bottom:2px solid var(--ink);padding-bottom:7px;min-height:32px}
.text-link:hover{color:#8f2f16;border-color:#8f2f16}
.light-link{color:var(--paper);border-color:var(--signal);flex-shrink:0}
.light-link:hover{color:var(--signal);border-color:var(--signal)}

.topbar{height:78px;position:sticky;top:0;z-index:100;background:var(--paper);border-bottom:1px solid var(--ink)}
.top-inner{height:100%;display:flex;justify-content:space-between;align-items:center;gap:36px}
.brand{display:flex;align-items:center;gap:13px;font-size:21px;letter-spacing:.035em;font-weight:900;white-space:nowrap;line-height:1}
.brand-symbol{width:28px;height:28px;position:relative;transform:skew(-16deg)}
.brand-symbol::before,.brand-symbol::after,.brand-symbol span{position:absolute;content:"";height:5px;left:2px;background:var(--ink)}
.brand-symbol::before{top:3px;width:26px}
.brand-symbol span{top:12px;width:20px}
.brand-symbol::after{top:21px;width:13px;background:var(--orange)}
.topnav{display:flex;gap:26px;align-items:center;justify-content:center;flex:1}
.topnav a{font-size:13px;font-weight:700;white-space:nowrap;padding:14px 0}
.topnav a:hover{text-decoration:underline;text-underline-offset:5px}
.nav-cta{border:1px solid var(--ink);padding:0 16px;min-height:44px;display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:700;white-space:nowrap;transition:background .2s}
.nav-cta:hover{background:var(--signal)}
.nav-cta .cta-short{display:none}
.menu{display:none;align-items:center;justify-content:center;border:1px solid var(--ink);background:none;width:44px;height:44px;color:var(--ink)}

.hero{display:grid;grid-template-columns:minmax(0,1.17fr) minmax(330px,.83fr);min-height:720px;border-bottom:1px solid var(--ink)}
.hero-left{padding:64px 65px 60px max(48px,calc((100vw - var(--max))/2));display:flex;flex-direction:column;justify-content:space-between}
.hero-top{display:flex;gap:22px;align-items:center}
.red-mark{width:30px;height:7px;background:var(--orange);display:inline-block;transform:skew(-20deg);flex:none}
.hero h1{font-size:clamp(58px,7.2vw,108px);font-weight:900;line-height:.97;letter-spacing:-.05em;margin:56px 0 38px;max-width:960px}
.hero h1 .serif{font:italic 500 1.04em var(--serif);letter-spacing:-.04em;white-space:nowrap}
.hero h1 .outline-word{-webkit-text-stroke:1.5px var(--ink);color:transparent;letter-spacing:-.02em}
.hero-lead{font-size:18px;line-height:1.6;max-width:600px;margin:0 0 32px;color:var(--ink-soft)}
.hero-lead strong{color:var(--ink)}
.hero-actions{display:flex;gap:12px;align-items:stretch;flex-wrap:wrap}
.hero-end{display:flex;justify-content:space-between;gap:18px;margin-top:56px;padding-top:17px;border-top:1px solid var(--line)}
.hero-end .mono{color:var(--ink-soft)}
.hero-right{background:var(--deep);color:var(--paper);border-left:1px solid var(--ink);display:flex;flex-direction:column;min-width:0;position:relative;overflow:hidden}
.right-top{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;padding:36px 36px 30px;border-bottom:1px solid #51605a}
.right-top .mono:nth-child(2){color:var(--signal)}
.plan{position:relative;flex:1;min-height:525px;padding:40px 25px;display:flex;align-items:center;justify-content:center}
.plan svg{width:100%;height:auto;max-height:610px;overflow:visible}
.plan .maptext{fill:var(--paper);font-family:var(--font);font-size:13px;letter-spacing:.13em;font-weight:700}
.plan .mapmini{fill:#b8c6bc;font-family:var(--mono);font-size:10.5px;letter-spacing:.06em}
.plan .mapline{fill:none;stroke:#8eaba1;stroke-width:1;stroke-dasharray:3 6;opacity:.85}
.right-foot{display:flex;align-items:center;justify-content:space-between;gap:15px;border-top:1px solid #51605a;padding:23px 36px}
.right-foot strong{font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase}

.proofline{list-style:none;display:grid;grid-template-columns:1.1fr 1fr 1fr 1fr;border-bottom:1px solid var(--ink)}
.proofline li{padding:28px 26px;border-right:1px solid var(--ink);min-height:112px;display:flex;flex-direction:column;justify-content:space-between;gap:10px}
.proofline li:first-child{padding-left:max(48px,calc((100vw - var(--max))/2));background:var(--signal)}
.proofline li:last-child{border-right:0}
.proofline strong{font-size:24px;line-height:1.1;letter-spacing:-.035em}

.section-lead{display:grid;grid-template-columns:280px minmax(0,1fr);gap:48px;margin-bottom:72px}
.section-lead h2{font-size:clamp(44px,5vw,76px);letter-spacing:-.05em;line-height:1.04;font-weight:900;max-width:850px}
.section-lead em,.friction-head em,.work-title em,.signature em,.about em,.contact em,.audience-layout em{font-family:var(--serif);font-weight:400;letter-spacing:-.03em}
.section-lead p{color:var(--ink-soft);font-size:17px;max-width:620px;margin-top:14px}

.friction{background:var(--white);border-bottom:1px solid var(--ink)}
.friction-head{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(270px,.55fr);gap:70px;align-items:end;margin-bottom:63px}
.friction-head h2{font-size:clamp(46px,6vw,90px);font-weight:900;line-height:1.02;letter-spacing:-.05em;margin-top:25px}
.friction-head p{max-width:375px;color:var(--ink-soft);line-height:1.7;font-size:17px}
.friction-head p strong{color:var(--ink)}
.friction-console{border:1px solid var(--ink);display:grid;grid-template-columns:42% 58%;min-height:515px}
.friction-options{background:var(--paper);border-right:1px solid var(--ink);display:none;flex-direction:column;min-width:0}
.js .friction-options{display:flex}
.friction-tab{display:grid;grid-template-columns:55px 1fr 25px;gap:15px;align-items:start;min-height:131px;border:0;border-bottom:1px solid var(--ink);text-align:left;padding:28px 27px 24px;background:transparent;color:var(--ink);transition:background .15s}
.friction-tab:hover{background:#e8ead8}
.friction-tab.active,.friction-tab.active:hover{background:var(--signal)}
.friction-tab:focus-visible{outline-offset:-6px}
.friction-tab-number{font:700 14px var(--mono);padding-top:7px}
.friction-tab-slash{color:var(--orange-text)}
.friction-tab-label{font-size:clamp(17px,1.7vw,24px);line-height:1.26;font-weight:800;letter-spacing:-.025em}
.friction-tab-arrow{font-size:25px;transition:transform .2s}
.friction-tab:hover .friction-tab-arrow{transform:translate(3px,-3px)}
.friction-side-note{padding:32px 28px 22px;display:flex;justify-content:space-between;gap:20px;align-items:flex-end;flex:1;color:var(--ink-soft)}
.friction-side-note span:last-child{font-size:47px;line-height:1;color:var(--orange-text)}
.friction-stage{display:flex;flex-direction:column;gap:2px;min-width:0;grid-column:1/-1}
.js .friction-stage{grid-column:2}
.friction-panel{background:var(--deep);color:var(--paper);display:flex;flex-direction:column;padding:32px 42px 34px;min-width:0;position:relative;overflow:hidden;flex:1}
.js .friction-panel:not(.is-active){display:none}
.friction-panel::before{content:"";position:absolute;right:-120px;bottom:15px;width:380px;height:380px;border-radius:50%;border:1px solid #37514a;box-shadow:0 0 0 49px #11211f,0 0 0 50px #37514a,0 0 0 100px #11211f,0 0 0 101px #37514a;opacity:.25;pointer-events:none}
.friction-panel-upper{display:flex;align-items:center;justify-content:space-between;gap:18px;padding-bottom:22px;border-bottom:1px solid #40544b;position:relative;z-index:1}
.friction-panel-upper .mono:first-child{color:var(--signal)}
.friction-answer-body{position:relative;z-index:1;flex:1;display:flex;flex-direction:column;justify-content:center;padding:25px 0}
.friction-answer-body h3{font-size:clamp(34px,3.9vw,58px);max-width:640px;line-height:1.07;letter-spacing:-.045em;font-weight:900;margin-bottom:23px}
.friction-answer-body p{font-size:16px;line-height:1.7;max-width:560px;color:#c9d6ce;margin-bottom:25px}
.friction-tags{display:flex;gap:8px;flex-wrap:wrap}
.friction-tags span{padding:8px 11px;border:1px solid #5d766a;font:700 12px/1.25 var(--mono);letter-spacing:.04em;text-transform:uppercase;color:var(--signal)}
.friction-panel-foot{display:flex;justify-content:space-between;align-items:center;gap:20px;border-top:1px solid #40544b;padding-top:23px;position:relative;z-index:1;flex-wrap:wrap}
.friction-actions{display:flex;gap:22px;align-items:center;flex-wrap:wrap}
.friction-cta{display:inline-flex;justify-content:space-between;gap:30px;align-items:center;background:var(--signal);color:var(--ink);font-weight:800;padding:14px 16px;min-height:50px;transition:background .2s}
.friction-cta:hover{background:var(--white)}
.friction-cta span{font-size:22px}
.friction-more{color:var(--paper);font-weight:700;border-bottom:2px solid var(--signal);padding-bottom:4px;font-size:15px}
.friction-more:hover{color:var(--signal)}
.friction-panel-foot>.mono{color:#9db4a8}

.service-list{list-style:none;border-top:1px solid var(--ink)}
.service-item{position:relative;display:grid;grid-template-columns:100px minmax(0,1.05fr) minmax(260px,.82fr) 52px;gap:24px;align-items:center;border-bottom:1px solid var(--ink);padding:42px 3px;transition:background .2s}
.service-item:hover{background:#e9eadd}
.service-item:has(a:focus-visible){outline:3px solid var(--ink);outline-offset:-3px}
.service-item .idx{align-self:start;padding-top:13px;color:var(--ink-soft);white-space:nowrap}
.service-item h3{font-size:clamp(30px,3.2vw,48px);font-weight:850;letter-spacing:-.04em;line-height:1.1}
.service-item h3 a::after{content:"";position:absolute;inset:0}
.service-item h3 a:focus-visible{outline:none}
.service-item p{color:var(--ink-soft);font-size:15px;line-height:1.65;max-width:420px}
.service-item .go{width:49px;height:49px;background:var(--signal);display:grid;place-items:center;border:1px solid var(--ink);font-size:25px;transition:transform .2s}
.service-item:hover .go{transform:translate(4px,-4px)}

.work{background:var(--paper)}
.work-title{display:flex;align-items:end;justify-content:space-between;gap:25px;margin-bottom:43px}
.work-title h2{font-size:clamp(44px,5vw,74px);line-height:1.05;letter-spacing:-.05em;font-weight:900;margin-top:16px;max-width:850px}
.work-title p{max-width:360px;margin-bottom:7px;font-size:15px;color:var(--ink-soft)}
.work-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border:1px solid var(--ink)}
.work-case{padding:32px 32px 38px;min-height:365px;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);display:flex;flex-direction:column;gap:26px}
.work-case:nth-child(2n){border-right:0}
.work-case:nth-last-child(-n+2){border-bottom:0}
.work-grid.single .work-case{border-bottom:0}
.work-case.hl{background:var(--signal)}
.work-top{display:flex;justify-content:space-between;gap:15px}
.work-case .measure{font-size:clamp(60px,6.2vw,104px);font-weight:900;letter-spacing:-.06em;line-height:1;white-space:nowrap}
.work-case .measure small{font-size:14px;letter-spacing:0;display:block;font-weight:700;margin:8px 0 0}
.work-case .measure.word{font-size:clamp(38px,5vw,66px);line-height:.88;letter-spacing:-.04em;margin-top:27px}
.work-case .measure.word small{margin-top:12px}
.work-case h3{font-size:26px;letter-spacing:-.035em;line-height:1.18}
.work-case p{color:var(--ink-soft);font-size:15px;line-height:1.7}
.work-case.hl p{color:#2c3733}
.work-meta{margin-top:auto;padding-top:25px;border-top:1px solid var(--line);font:700 12px var(--font);letter-spacing:.05em;text-transform:uppercase}
.work-case.hl .work-meta{border-color:#9aa43a}
.case-disclaimer{font-size:13px;color:var(--ink-soft);margin-top:22px;max-width:880px;line-height:1.6}

.signature{background:var(--deep);color:var(--paper);padding:104px 0;border-block:1px solid var(--ink)}
.signature-grid{display:grid;grid-template-columns:240px minmax(0,1fr);gap:75px}
.signature-grid>div:first-child{display:flex;flex-direction:column;justify-content:space-between;gap:30px}
.signature .eyebrow{color:var(--signal)}
.signature-glyph{font-size:115px;font-weight:300;line-height:1;color:var(--orange)}
.signature h2{font-weight:900;font-size:clamp(40px,5.2vw,76px);line-height:1.08;letter-spacing:-.045em;margin-bottom:52px}
.signature h2 em{font:italic 500 1em var(--serif);color:var(--signal);letter-spacing:-.03em}
.pillars{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid #506058}
.pillar{padding:26px 26px 6px 0}
.pillar+.pillar{padding-left:26px;border-left:1px solid #506058}
.pillar .mono{color:var(--signal)}
.pillar h3{font-size:22px;letter-spacing:-.03em;line-height:1.2;margin:12px 0 10px}
.pillar p{font-size:15px;line-height:1.65;color:#c9d6ce}
.signature-bottom{display:flex;justify-content:flex-end;margin-top:36px}

.methods-grid{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink)}
.method{border-right:1px solid var(--ink);padding:27px 24px 15px 0;min-height:300px}
.method+.method{padding-left:24px}
.method:last-child{border-right:0}
.method .number{font-size:80px;line-height:1;font-weight:800;letter-spacing:-.06em;color:#7b877e;display:block}
.method h3{font-size:23px;letter-spacing:-.03em;margin:18px 0 12px}
.method p{font-size:15px;color:var(--ink-soft);line-height:1.7;max-width:250px}
.method .mono{display:block;margin-top:18px;color:var(--ink)}

.audiences{border-top:1px solid var(--ink);background:var(--orange)}
.audience-layout{display:grid;grid-template-columns:.78fr 1fr;gap:70px}
.audience-layout h2{font-size:clamp(46px,5.2vw,80px);line-height:1.02;letter-spacing:-.05em;font-weight:900;margin:21px 0}
.audience-menu{list-style:none;border-top:1px solid var(--ink)}
.audience-row{position:relative;border-bottom:1px solid var(--ink);padding:23px 0;display:grid;grid-template-columns:1fr 28px;gap:14px}
.audience-row:has(a:focus-visible){outline:3px solid var(--ink);outline-offset:-3px}
.audience-row h3{font-size:25px;letter-spacing:-.035em;margin-bottom:8px}
.audience-row h3 a::after{content:"";position:absolute;inset:0}
.audience-row h3 a:focus-visible{outline:none}
.audience-row p{font-size:15px;max-width:490px;line-height:1.6}
.audience-row .go{font-size:23px;align-self:start;transition:transform .2s}
.audience-row:hover .go{transform:translate(3px,-3px)}

.about{background:var(--white);border-top:1px solid var(--ink)}
.about-layout{display:grid;grid-template-columns:1.2fr .8fr;gap:70px}
.about h2{font-size:clamp(46px,6vw,88px);letter-spacing:-.05em;line-height:1.03;font-weight:900;margin:25px 0 35px}
.about .bigtext{font-size:19px;line-height:1.62;max-width:680px}
.about .smalltext{font-size:14px;color:var(--ink-soft);max-width:620px;line-height:1.7;margin-top:22px}
.credential-list{border-top:1px solid var(--ink);padding-top:23px}
.credential-list ul{list-style:none;margin-top:10px}
.cred{border-bottom:1px solid var(--line);padding:20px 0;display:flex;gap:15px;align-items:center;justify-content:space-between}
.cred strong{font-size:18px}
.cred span{font:700 12px var(--mono);text-align:right;color:var(--ink-soft);text-transform:uppercase;letter-spacing:.04em}

.faq{background:var(--paper);border-top:1px solid var(--ink)}
.faq-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px}
.faq-layout h2{font-size:clamp(40px,4.6vw,68px);letter-spacing:-.05em;line-height:1.04;font-weight:900;margin-top:21px}
.faq-list{border-top:1px solid var(--ink)}
.faq-list details{border-bottom:1px solid var(--ink)}
.faq-list summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:24px;align-items:center;min-height:68px;padding:18px 6px;font-size:clamp(18px,1.9vw,22px);font-weight:800;letter-spacing:-.02em;line-height:1.3}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";content:"+" / "";font:400 32px/1 var(--font);flex:none}
.faq-list details[open] summary::after{content:"–";content:"–" / ""}
.faq-list details[open]{background:var(--white)}
.faq-list summary:focus-visible{outline-offset:-3px}
.faq-list .answer{padding:0 6px 28px;max-width:760px;color:var(--ink-soft);font-size:16px;line-height:1.7}
.faq-list .answer p+p{margin-top:12px}
.faq-list .answer a,.prose a{text-decoration:underline;text-underline-offset:3px}

.contact{background:var(--deep);color:var(--paper)}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:9%}
.contact .eyebrow{color:var(--signal)}
.contact h2{font-size:clamp(52px,6vw,92px);line-height:1;letter-spacing:-.05em;font-weight:900;margin:22px 0 27px}
.contact h2 em{font:italic 500 1em var(--serif);color:var(--signal);letter-spacing:-.03em}
.contact-lead{font-size:17px;line-height:1.7;color:#d3dfd8;max-width:480px}
.steps{margin:26px 0 0 22px;max-width:470px;color:#d3dfd8;line-height:1.6;display:flex;flex-direction:column;gap:8px}
.contact-alt{margin-top:26px;color:#d3dfd8;font-size:16px}
.contact-alt a:not(.btn){text-decoration:underline;color:var(--signal)}
.contact-note{margin-top:56px;border-top:1px solid #51615a;padding-top:16px;max-width:500px;color:#b6c6bb}
.form{border-top:1px solid #d1dbd1;padding-top:5px}
.fields{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.field{margin-top:19px}
.field.full{grid-column:1/-1}
.field label{font:700 12px var(--mono);letter-spacing:.045em;text-transform:uppercase;display:block;margin-bottom:9px;color:#d6e5da}
.field input,.field select,.field textarea{width:100%;padding:13px 12px;border:1px solid #8a9a91;color:#fff;background:transparent;border-radius:0;font-size:16px;min-height:48px}
.field select{background:var(--deep)}
.field textarea{min-height:140px;resize:vertical}
.field input::placeholder,.field textarea::placeholder{color:#a8b4ad}
.field [aria-invalid="true"]{border-color:#ff9d83;box-shadow:inset 0 0 0 1px #ff9d83}
.privacy{display:flex;gap:13px;font-size:13px;color:#e2eae3;line-height:1.6;margin:22px 0}
.privacy input{accent-color:var(--signal);width:22px;height:22px;flex:none;margin:1px 0}
.privacy a{text-decoration:underline}
.cf-turnstile{margin-bottom:18px}
.form-error{font-size:15px;margin-top:16px;color:#ffb39e;font-weight:700}
.form-ok{font-size:16px;margin-top:16px;color:var(--signal);font-weight:700;line-height:1.5}
.form-noscript{font-size:14px;color:#ffd7ca;margin:14px 0}
.form-noscript a{text-decoration:underline}
.hidden-field{position:absolute;left:-10000px;opacity:0;height:0;overflow:hidden}
.btn:disabled{opacity:.55;cursor:not-allowed}

.footer{background:#071310;color:#d2ddd4;border-top:1px solid #3e5146;padding:40px 0 26px}
.footer-main{display:flex;align-items:flex-start;justify-content:space-between;gap:35px;padding-bottom:60px;flex-wrap:wrap}
.footer-logo{font-size:clamp(50px,9vw,130px);font-weight:900;letter-spacing:-.07em;line-height:.85;color:var(--signal)}
.footer-cols{display:flex;gap:70px;flex-wrap:wrap}
.footer-cols .mono{color:#9db4a8;margin-bottom:10px}
.footer-cols ul{list-style:none}
.footer-cols a{display:inline-block;padding:6px 0;font-size:14px}
.footer-cols a:hover{color:var(--signal)}
.footer-bottom{border-top:1px solid #455348;padding-top:17px;display:flex;justify-content:space-between;gap:20px;font-size:12.5px;color:#b3c2b7;line-height:1.6}
.footer-bottom a{text-decoration:underline;display:inline-block;padding:4px 0}
.footer-bottom>span:last-child{white-space:nowrap;flex-shrink:0}

.crumbs{padding-top:22px;padding-bottom:22px}
.crumbs ol{list-style:none;display:flex;flex-wrap:wrap;gap:6px 0;font:700 12px var(--mono);letter-spacing:.05em;text-transform:uppercase}
.crumbs li+li::before{content:"/";margin:0 10px;color:var(--ink-soft)}
.crumbs a{text-decoration:underline;text-underline-offset:3px;padding:6px 0;display:inline-block}
.crumbs [aria-current]{color:var(--ink-soft)}
.page-hero{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(300px,.75fr);border-block:1px solid var(--ink)}
.page-hero-main{padding:56px 56px 68px max(48px,calc((100vw - var(--max))/2));display:flex;flex-direction:column;gap:26px}
.page-hero h1{font-size:clamp(38px,4.7vw,72px);font-weight:900;line-height:1.02;letter-spacing:-.045em;max-width:900px}
.page-hero h1 em{font:italic 500 1em var(--serif);letter-spacing:-.025em}
.page-hero .lead{font-size:19px;line-height:1.6;max-width:680px;color:var(--ink-soft)}
.page-hero .lead strong{color:var(--ink)}
.brief{background:var(--deep);color:var(--paper);border-left:1px solid var(--ink);padding:44px 40px 48px}
.brief>.mono{color:var(--signal)}
.brief dl{margin-top:8px}
.brief dt{font:700 12px var(--mono);color:#9db4a8;letter-spacing:.06em;text-transform:uppercase;margin-top:26px}
.brief dd{margin-top:8px;font-size:16px;line-height:1.55;color:#e4ece6}
.split{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:70px}
.split>div:first-child h2{font-size:clamp(34px,3.8vw,56px);font-weight:900;letter-spacing:-.045em;line-height:1.06;margin-top:20px}
.split>div:first-child p{color:var(--ink-soft);font-size:17px;margin-top:18px;max-width:420px}
.situations{list-style:none;border-top:1px solid var(--ink)}
.situations li{position:relative;padding:20px 0 20px 40px;border-bottom:1px solid var(--line);font-size:18px;line-height:1.5}
.situations li::before{content:"";position:absolute;left:0;top:31px;width:22px;height:6px;background:var(--orange);transform:skew(-20deg)}
.offer-grid{list-style:none;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--ink);border:1px solid var(--ink)}
.offer{background:var(--paper);padding:34px 34px 38px;display:flex;flex-direction:column;gap:14px}
.offer:last-child:nth-child(odd){grid-column:1/-1}
.offer .num{font:700 13px var(--mono);color:var(--orange-text)}
.offer h3{font-size:26px;letter-spacing:-.035em;line-height:1.18}
.offer p{font-size:16px;line-height:1.65;color:var(--ink-soft)}
.deliver{background:var(--signal);border:1px solid var(--ink);padding:36px 38px}
.deliver ul{list-style:none;display:grid;gap:0;margin-top:14px}
.deliver li{position:relative;padding:14px 0 14px 34px;border-bottom:1px solid #aab43f;font-size:17px;line-height:1.5}
.deliver li:last-child{border-bottom:0}
.deliver li::before{content:"→";content:"→" / "";position:absolute;left:0;top:13px;font-weight:800}
.techtags{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin-top:14px}
.techtags li{padding:8px 12px;border:1px solid var(--ink);font:700 12px/1.25 var(--mono);letter-spacing:.04em;text-transform:uppercase;background:var(--white)}
.tech-note{margin-top:20px;font-size:15px;color:var(--ink-soft);max-width:680px;line-height:1.65}
.seealso{display:flex;flex-wrap:wrap;gap:12px 36px;margin-top:6px}
.band{background:var(--white);border-block:1px solid var(--ink)}
.cta-band{background:var(--signal);border-block:1px solid var(--ink);padding:56px 0}
.cta-band .wrap{display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap}
.cta-band p{font-size:clamp(24px,2.8vw,38px);font-weight:900;letter-spacing:-.035em;line-height:1.15;max-width:720px}
.cta-band p em{font:italic 500 1em var(--serif);letter-spacing:-.02em}
.page-gap{padding-top:96px;padding-bottom:96px}

.doc{max-width:950px;margin:0 auto;padding:60px 28px 120px}
.doc h1{font-size:clamp(42px,7vw,88px);letter-spacing:-.05em;line-height:1;font-weight:900;margin:18px 0 36px}
.doc h2{font-size:26px;letter-spacing:-.025em;margin:46px 0 12px}
.doc p,.doc li{max-width:720px;line-height:1.7;font-size:16.5px}
.doc p+p{margin-top:12px}
.doc ul{padding-left:22px;margin-top:10px}
.doc a{text-decoration:underline;text-underline-offset:3px}
.doc .mono{color:var(--ink-soft)}
.doc .back{display:inline-flex;margin-top:40px;text-decoration:none}
.todo,.todo-sample{background:var(--signal);outline:1px dashed var(--ink);padding:0 5px;font-family:var(--mono);font-size:.88em;font-weight:700}
.notfound{min-height:62vh;display:flex;flex-direction:column;justify-content:center;gap:24px;padding-block:80px}
.notfound h1{font-size:clamp(46px,8vw,110px);font-weight:900;letter-spacing:-.05em;line-height:1}
.notfound p{font-size:18px;max-width:560px;color:var(--ink-soft);line-height:1.6}

@media(max-width:1200px){
  .hero{grid-template-columns:1fr .85fr}
  .hero-left{padding-left:48px;padding-right:40px}
  .plan{min-height:480px}
  .proofline li:first-child{padding-left:48px}
  .topnav{gap:18px}
  .section-lead{grid-template-columns:200px 1fr}
  .page-hero-main{padding-left:48px}
}
@media(max-width:1100px){
  .friction-head{grid-template-columns:1.1fr .9fr;gap:35px}
  .friction-tab{grid-template-columns:40px 1fr 21px;gap:10px;padding:25px 18px}
  .friction-panel{padding:27px}
  .signature-grid{grid-template-columns:165px 1fr;gap:35px}
}
@media(max-width:900px){
  .wrap{width:min(calc(100% - 48px),var(--max))}
  .top-inner{gap:14px}
  .topnav{gap:12px}
  .topnav a{font-size:12.5px}

  .hero{grid-template-columns:1fr}
  .hero-left{padding:55px 24px 50px}
  .hero-right{border-left:0;border-top:1px solid var(--ink)}
  .plan{min-height:385px;max-width:590px;width:100%;margin:auto}
  .right-top,.right-foot{padding-inline:24px}
  .proofline{grid-template-columns:repeat(2,1fr)}
  .proofline li{border-bottom:1px solid var(--ink)}
  .proofline li:first-child{padding-left:24px}
  .proofline li:nth-child(2){border-right:0}
  .proofline li:nth-child(n+3){border-bottom:0}
  .section-pad{padding-block:85px}
  .section-lead{grid-template-columns:1fr;gap:15px}
  .service-item{grid-template-columns:60px 1fr 1fr 45px;gap:17px}
  .friction-head,.audience-layout,.about-layout,.contact-grid,.faq-layout,.split{grid-template-columns:1fr;gap:34px}
  .friction-head{display:block}
  .friction-head p{margin-top:22px;max-width:660px}
  .work-grid{grid-template-columns:1fr}
  .work-case,.work-case:nth-child(2n){min-height:250px;border-right:0;border-bottom:1px solid var(--ink)}
  .work-case:last-child{border-bottom:0}
  .work-title{display:block}
  .work-title p{margin-top:18px}
  .methods-grid{grid-template-columns:repeat(2,1fr)}
  .method:nth-child(2){border-right:0}
  .method:nth-child(-n+2){border-bottom:1px solid var(--ink)}
  .method:nth-child(3){padding-left:0}
  .pillars{grid-template-columns:1fr}
  .pillar,.pillar+.pillar{padding:22px 0;border-left:0;border-bottom:1px solid #506058}
  .contact-grid{gap:55px}
  .contact-note{margin-top:30px}
  .page-hero{grid-template-columns:1fr}
  .page-hero-main{padding:44px 24px 52px}
  .brief{border-left:0;border-top:1px solid var(--ink);padding:36px 24px 40px}
  .page-gap{padding-block:72px}
}
@media(max-width:800px){
  .friction-console{grid-template-columns:1fr}
  .friction-options{border-right:0;border-bottom:1px solid var(--ink)}
  .js .friction-stage{grid-column:1}
  .friction-side-note{display:none}
  .friction-tab{min-height:85px;grid-template-columns:43px 1fr 25px;align-items:center;padding:17px 24px}
  .friction-panel{min-height:410px}
  .friction-answer-body{padding:30px 0}
  .signature-grid{grid-template-columns:1fr;gap:15px}
  .signature-glyph{display:none}
  .signature h2{margin-bottom:30px}
  .service-item{grid-template-columns:60px minmax(0,1fr) 47px}
  .service-item p{grid-column:2;grid-row:2}
  .service-item .go{grid-column:3;grid-row:1/3}
  .offer-grid{grid-template-columns:1fr}
}

@media(max-width:1000px){
  .nav-cta{padding:0 12px;font-size:12px}
  .nav-cta .cta-long{display:none}
  .nav-cta .cta-short{display:inline}
}
@media(max-width:760px){
  .topbar{height:auto;min-height:65px}
  .top-inner{flex-wrap:wrap;padding-block:8px;gap:0 12px}
  .topnav{order:3;flex-basis:100%;flex-wrap:wrap;justify-content:flex-start;gap:0 18px;padding-bottom:6px}
  .nav-cta{margin-left:auto}
  .js .menu{display:inline-flex}
  .js .topnav{display:none;position:absolute;top:100%;left:0;right:0;background:var(--paper);border-bottom:1px solid var(--ink);padding:14px 18px 20px;flex-direction:column;align-items:stretch;gap:0}
  .js .topnav.open{display:flex}
  .js .topnav a{padding:14px 4px;border-bottom:1px solid var(--line);font-size:15px}
}
@media(max-width:650px){
  html{scroll-padding-top:20px}
  .wrap{width:calc(100% - 36px)}
  .brand{font-size:19px}
  .hero-left{padding:40px 18px 43px}
  .hero h1{font-size:clamp(50px,13.6vw,76px);margin:40px 0 26px}
  .hero h1 .serif{white-space:normal}
  .hero-lead{font-size:16px}
  .hero-actions{flex-direction:column;align-items:stretch}
  .hero-end{margin-top:40px;flex-direction:column}
  .plan{min-height:325px;padding:20px 13px}
  .plan svg{max-height:430px}
  .right-top{padding:20px 18px}
  .right-foot{padding:17px 18px}
  .proofline li{padding:19px 17px;min-height:96px}
  .proofline li:first-child{padding-left:17px}
  .proofline strong{font-size:19px}
  .section-pad{padding-block:72px}
  .section-lead{margin-bottom:43px}
  .section-lead h2,.work-title h2{font-size:clamp(38px,11vw,60px)}
  .section-lead p{font-size:16px}
  .friction-head h2{font-size:clamp(40px,10.6vw,60px)}
  .friction-head h2 br{display:none}
  .friction-head{margin-bottom:32px}
  .friction-tab{padding:18px 15px;grid-template-columns:36px 1fr 22px;gap:7px}
  .friction-tab-label{font-size:17px}
  .friction-panel{padding:23px 19px;min-height:470px}
  .friction-answer-body h3{font-size:clamp(30px,8.6vw,42px)}
  .friction-answer-body p{font-size:15px}
  .friction-panel-upper .mono:last-child,.friction-panel-foot>.mono{display:none}
  .friction-cta{width:100%}
  .service-item{grid-template-columns:40px 1fr 40px;padding:28px 0;gap:13px}
  .service-item h3{font-size:27px}
  .service-item h3 br{display:none}
  .service-item .go{width:40px;height:40px;font-size:21px}
  .work-case{padding:25px;min-height:0}
  .work-case .measure{font-size:68px}
  .signature{padding:65px 0}
  .signature h2{font-size:clamp(36px,10vw,56px)}
  .engineering h2,.about h2,.contact h2{font-size:clamp(46px,11.5vw,72px)}
  .methods-grid{grid-template-columns:1fr}
  .method,.method+.method,.method:nth-child(3){border-right:0;border-bottom:1px solid var(--ink);min-height:0;padding:23px 0}
  .method:last-child{border-bottom:0}
  .method .number{font-size:52px}
  .method h3{margin:10px 0}
  .method p{max-width:none}
  .audience-layout{gap:20px}
  .about-layout{gap:35px}
  .fields{grid-template-columns:1fr}
  .field.full{grid-column:auto}
  .footer-main,.footer-bottom{flex-direction:column}
  .footer-bottom>span:last-child{white-space:normal}
  .footer-main{padding-bottom:40px}
  .footer-cols{gap:34px}
  .footer-logo{font-size:clamp(55px,14vw,100px)}
  .page-hero h1{font-size:clamp(34px,9.4vw,52px)}
  .page-hero .lead{font-size:17px}
  .situations li{font-size:17px}
  .deliver{padding:26px 22px}
  .offer{padding:26px 22px 30px}
  .cta-band{padding:44px 0}
  .doc{padding-top:40px}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
}

.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.lang-switch{display:inline-flex;align-items:center;justify-content:center;min-width:44px;min-height:44px;border:1px solid var(--line);font:700 12px var(--mono);letter-spacing:.06em;transition:background .2s,border-color .2s}
.lang-switch:hover{background:var(--signal);border-color:var(--ink)}

.clients{list-style:none}
.clients.wall{display:flex;flex-wrap:wrap;border-top:1px solid var(--ink);border-left:1px solid var(--ink)}
.clients.wall .client{flex:1 1 22%;min-width:200px;min-height:132px;display:grid;place-items:center;padding:26px 22px;border-right:1px solid var(--ink);border-bottom:1px solid var(--ink);background:var(--white)}
.client-name{font:900 clamp(20px,2vw,27px)/1.1 var(--font);letter-spacing:-.03em;text-align:center;overflow-wrap:anywhere}
.client img{display:block;height:44px;width:auto;max-width:100%;object-fit:contain}
.clients.compact{display:flex;flex-wrap:wrap;align-items:center;gap:14px 34px}
.clients.compact .client-name{font-size:clamp(18px,1.7vw,22px);letter-spacing:-.02em;text-align:left}
.clients.compact img{height:34px}

.trust{margin-top:56px;padding-top:30px;border-top:1px solid var(--ink);display:grid;gap:22px}
.trust-head{display:flex;justify-content:space-between;align-items:baseline;gap:20px;flex-wrap:wrap}
.trust-head h3{font-size:clamp(22px,2.4vw,30px);letter-spacing:-.035em;line-height:1.15}

.refs-list{list-style:none;border-top:1px solid var(--ink)}
.ref{display:grid;grid-template-columns:230px 200px minmax(0,1fr) auto;gap:6px 24px;padding:20px 0;border-bottom:1px solid var(--line);align-items:baseline}
.rl-period{color:var(--ink-soft)}
.rl-client{font-size:19px;letter-spacing:-.02em}
.rl-mission{color:var(--ink-soft);font-size:16px;line-height:1.55}
.rl-tag{justify-self:start;padding:3px 9px;border:1px solid var(--ink);background:var(--signal);font:700 12px/1.3 var(--mono);letter-spacing:.05em;text-transform:uppercase}
.refs-note{max-width:760px;margin-top:26px;font-size:14px;line-height:1.65;color:var(--ink-soft)}
.intl-note{margin-top:30px;border:1px solid var(--ink);background:var(--white);padding:22px 26px;max-width:640px}
.intl-note p+p{margin-top:8px}
.intl-note .mono{color:var(--orange-text)}

@media(max-width:900px){
  .ref{grid-template-columns:150px 1fr;gap:4px 18px}
  .ref .rl-mission{grid-column:1/-1}
  .ref .rl-tag{grid-column:1/-1}
}
@media(max-width:650px){
  .clients.wall .client{flex-basis:46%;min-width:0;min-height:104px;padding:18px 12px}
  .ref{grid-template-columns:1fr}
  .trust{margin-top:40px}
  .lang-switch{min-width:40px}
  .top-inner{gap:0 8px}
  .nav-cta{gap:5px;padding:0 10px}
}
@media(max-width:350px){
  .brand{font-size:16px;gap:9px}
  .nav-cta [aria-hidden]{display:none}
  .lang-switch{min-width:36px}
}

.refs-case-grid{margin-top:30px;margin-bottom:25px}
.refs-case-grid .work-case{min-height:320px}
.refs-case-grid .work-case h3{margin-top:26px}
.references-bridge{margin-top:26px}
.references-bridge .text-link{display:inline-flex;align-items:center;gap:8px;font-weight:700}
@media(max-width:700px){.refs-case-grid .work-case{min-height:auto}}